How to Find Content Topics To Get More Shopify App Users (Without Relying On The App Store)

Bonus Material: Ecommerce Content Swipe File

 

I used a special topic discovery technique to write an article for the Oberlo blog that got more than 2,900 comments.

more-blog-comments-content-topic-idea

Today I’m going to show you 10 easy ways to discover content topics that Shopify merchants will go WILD about so your content will drive massive leads to your app.

 

Grab my ecommerce content swipe file with 32 proven content types below to level up your customer acquisition strategy.

If you have a marketing team, give this swipe file to them so they can build a real asset for your biz.

  1. The Spice Girls Technique (to get free traffic from Reddit) 
  2. The Vegan Traffic Technique (to get more search traffic)
  3. The Robin Hood Technique (to steal your competitor’s best topics)
  4. The Shopify Fund Technique (to save millions of dollars)
  5. The Shopify Plus Content Slayer Technique (to attract more Shopify Plus merchants)
  6. The Satisfier Technique (to get more app store reviews)
  7. The Lovesick Technique (to make merchants fall in love with your app)
  8. The Shut Up And Take My Shares Technique (to get more blog shares)
  9. The Cheap Trick Technique (to get cheap leads, fast)
  10. The Qu- Or A Technique (to answer your user’s burning questions)
The technique has to be:
Free
Paid
My content experience:
Beginner
Intermediate
Advanced

Goal: Find content topics that Shopify merchants LOVE to and that you can share on Reddit (without worrying about getting your post deleted).

 

Price: Free.

 

Time: 20 minutes.

 

How:

 

To spice up your content game, let Shopify merchants tell you what they want, what they really really want.

 

1. Join ecommerce related Subreddits.

 

2. Sort all posts by “Top” and “This Year”

reddit-content-ideas-topics

3. Skim through all headlines and try to find something that is relevant to your app.

4. Write about it.

 

Don’t have the expertise? Interview the post author.

 

Pro Tip: Share your final article on Reddit. The chances are high that you will get a lot of free clicks.

 

2. The Vegan Traffic Technique

Goal: Find content topics that will bring more organic traffic.

 

Price: $10 USD for 100K credits (= 100K keywords).

 

Time: 45 – 60 minutes.

 

How:

 

1. Install the Chrome or Firefox extension “Keywords Everywhere” and buy 100K credits for $10 USD.

 

2. Enter your app’s #1 keyword in Google and check the monthly search volume.

If the search volume is below 500/mo, try another keyword.

 

3. Scroll through all the headlines and URLs of the search results and look out ecommerce related ones.

A Wikipedia article never works for content topic research.

 

4. Hover over the “Traf/mo” text (red arrow) to check the total monthly TRAFFIC of these articles.

Below 1,000? Try another one.

 

5. Multiply this number by 12 (months) to calculate the yearly organic traffic potential for this one topic. 

 

6. Write about the same topic from a different angle.

Grab my Ecommerce Content Swipe File swipe file with 32 content topics that get AT LEAST 1,000 organic traffic per month.

3. The Robin Hood Technique

Goal: Find content topics your competitors make real money from, steal them and give them to the poor (you).

 

Price: $119.95 USD/month (7-day free trial).

 

Time: 30 minutes.

 

How: 

 

1. Sign up for SEMRush.

 

2. Enter your competitor’s URL and go to “Competitive Research” > “Organic Research”.

 

3. Click on the “Pages” tab.

semrush-content-competitor-research

You’ll now see the best-performing sites of your competitor.

 

4. Look out for blog articles that could work for you, too.

semrush-traffic

^ This article gets 162.5K monthly organic traffic. People definitely love this one.

4. The Shopify-Fund Technique

Goal: Find content topics that Shopify itself invests thousands of dollars in (maybe even millions).

 

Price: $119.95 USD/month (7-day free trial).

 

Time: 30 – 45 minutes.

 

How:

 

1. Do the same as in technique #3 but with this URL:

 

https://www.shopify.com/learn

 

2. Take a look at the URL slugs.

These are the content topics Shopify invests some serious money into.

 

Tim Ferriss, Daymond John, Marie Forleo, and other big players created courses for Shopify there. They probably didn’t do it for free.

5. The Shopify Plus Content Slayer Technique

Goal: Find content topics that Shopify Plus merchants will love.

 

Price: Free.

 

Time: 30 minutes.

 

How:

 

1. Go to the Facebook ad library of Shopify Plus.

 

2. Look up the ad description to see what Shopify Plus is promoting.

3. Visit the ad landing page and write down the headline as a potential topic.

shopify-plus-seo-content

4. Take Shopify’s desired action (eg. sign up for a webinar, download a checklist, etc.)

 

5. Watch the webinar, read the checklist, etc. and watch out for key takeaways. 

shopify-plus-content-checklist

^ This one point of Shopify Plus’ checklist alone can work as a topic + outline for your next article.

 

Pro Tip: Want to increase your chance of getting this article in front of Shopify Plus merchants?

 

Look up the authors on LinkedIn, let them know you loved their content and that you incorporated it into your article.

Grab my Ecommerce Content Swipe File swipe file and get 32 Shopify content topics to attract Shopify merchants.

6. The Satisfier Technique

Goal: Find content topics that will turn readers into merchants that leave a 5-star review in the Shopify app store.

 

Price: Free.

 

Time: 20 – 30 minutes.

 

How:

 

1. Visit the Shopify app store listing of your (or your competitor’s) app.

 

2. Check the 2 and 3-star reviews.

shopify-app-store-reviews-content-idea

3. Create content about the topics people complain about.

7. The Lovesick Technique

Goal: Find content topics like your ex would find you: by stalking.

 

Price: Free.

 

Time: 60 – 90 minutes.

 

How: 

 

1. Join ecommerce related Facebook groups.

 

2. Scroll through all posts and look for posts with some engagement.

3. Read the comments to find even more things you can write about in your article.

facebook-comment-content-idea

Pro Tip: As soon as you publish the article, share it with the topic starter.

8. The Shut Up And Take My Shares Technique

Goal: Find content topics that people love to share on social media.

 

Price: $49 USD/month (14-day free trial).

 

Time: 30 minutes.

 

How:

 

1. Sign up for Social Animal (or BuzzSumo).

 

2. Enter your app’s #1 keyword + “ecommerce” and pick the most shared article.

social animal shopify seo content research

3. Write down the main headline.

 

4. Read through the article and write down the sub-headlines.

google seo ecommerce video

Each sub-headline can be turned into a great piece of content itself.

 

Pro Tip: In Social Animal, click on “view sharers” and look out for people with a big audience. They might be interested in sharing your article as well.

twitter-share

Grab my Ecommerce Content Swipe File with 32 content topics that get AT LEAST 1,000 organic traffic per month.

9. The Cheap Trick Technique

Goal: Find content topics that will turn into easy (and cheap) readers.

 

Price: Free.

 

Time: 45 – 60 minutes.

 

How: 

 

1. Visit the Shopify community.

 

2. Check the topic headlines to find winning content ideas.

Aim for around 200 views. This is a good indicator that there’s some interest in this topic.

 

Pro Tip: Create a checklist from your content and share it with the community. Don’t ask for an email. Just write it down.

10. The Qu- Or A Technique

Goal: Find content topics that people have a desire to learn about.

 

Price: $119.95 USD/month (7-day free trial).

 

Time: 45 – 70 minutes.

 

How: 

 

1. Log into your SEMRush account.

 

2. Enter the URL: https://quora.com into the search bar.

 

3. Go to “Competitive Research” > “Positions”.

 

4. Enter your app’s #1 keyword at “filter by keyword”.

 

5. Filter by volume 1,000 – 10,000.

quora-traffic-content

6. Look through the results to find something interesting.

quora-shopify

You can even share a summary with a link to your article at this Quora post.

Want Proven Real-Life Examples Of High-Converting Content Topics?

Grab my content swipe file below to get 32 content examples that worked like crazy for their creators:

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